Thursday, 16 June 2011

Casa Pocho: a bar where you need to insult the bartenders to get a drink

A bar in Spain is serving up free beer and tapas to recession-weary customers who insult its bartenders as a way to let off steam. Casa Pocho in the beach resort town of Cullera near Valencia has a promotional gimmick that works like a charm. Bernard Mariusz, the bar's Polish-born co-owner, said the free alcohol and snacks go only to those who come up with truly original insults. “They can't call me S.O.B., but they can call me jerk, idiot, clown, that kind of thing,” Mr Mariusz said. “This works, because even people in their 70s come to insult me.” Mr Mariusz said he and Michal Lotocki, his business partner, came up with the idea to help people relax during the hard economic times. Rather than argue about money at home with their spouses, he suggested they stop by and take it out on him.

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